BI&A: CASE STUDY AT A PRIVATE UNIVERSITY

Abstract

The objective of this paper is to investigate the role that business intelligence plays in the decision-making process at a higher education institution (HEI). For this, two sectors of a HEI were picked in order to show the implementation of this working tool, as well as the return supplied for decision making. The paper includes a bibliometric research for relevant papers, offering a solid conceptual reference on the BI&A issue, including applications, brief history, work tools, and possibilities of outcomes. This research was carried out in order to present the work. The following are presented in the form of a single case study three real applications in a HEI, with the first theme being dropping out of school, the second theme being the process of candidate registration, and the final theme being the referral to internships and jobs. The paper includes illustrations of reports in the original and adapted format of the BI&A tool, in the way the work team utilizes them in reality, as well as the filters applied to send information to the institutional senior management for decision making. Comparisons are also made with instruments that have been utilized in the past. As a result of the fact that these are data that are regarded as confidential by the organizations, the strategic information that is provided by the analyses and the reports that correspond to them are not made available for publication, which is a significant way in which it contributes to the growth of knowledge in the area. In the final analysis, it is understood that BI&A has the potential to present the recommended information and results in a manner that is quicker, more dynamic, and more visually appealing. However, its technological interconnection requires planning and the technical capacity of the professionals who are involved.