SWOT ANALYSIS AS A STRATEGY IN PUBLIC PROJECT MANAGEMENT OF AGRICULTURAL TECHNOLOGY WITH A FOCUS ON GREEN CATTLE

Abstract

The increasing representation of agricultural origin products in the exports of the Amazon Southern region leads to the perceived need for training specialized technical staff, able to lead the productive leaps in quality and the expansion of these products’ supply. To fulfill this gap, it is therefore proposed the management of a simulated project to implement an agricultural technology course at a public university in the region, using SWOT Analysis and under the perspective of the New Public Management. It emphasizes the teaching of ‘green’ livestock production techniques, a sustainable concept that is currently on the rise and which is emerging as a booster of exports to sophisticated international markets. That model relies on feeding the herds predominantly with pasture vegetation, whether natural or planted without pesticides, thus reducing the environmental impact of an economic activity nowadays identified as a generator of significant pollution and greenhouse gases. The general objective of the research was to study the applicability of the SWOT Analysis while managing a strategic public project in agricultural technology with a focus on the ‘green’ livestock production, a task that points out the possible contributions of a project of this nature and culminates in the development of a simulated operational framework for project risk management. The results indicate the project's feasibility and opportunity, as well as its potential to leverage the region's economic development.